GolfBack enters its next phase of growth
GolfBack is entering its next phase of growth. Bryce Voisin will become Chief Executive Officer and Brent Miller will be promoted to Chief Operating Officer, effective March 1, 2026.
The leadership changes support GolfBack's continued expansion as we grow our technology and team to better serve golf course operators and management companies.
Bryce currently serves as GolfBack's Chief Revenue Officer, leading revenue growth, customer adoption, and go-to-market strategy. Brent currently serves as Chief Information Officer, leading product development, data, and automation initiatives that power the GolfBack platform.
GolfBack's current CEO, John Brown, will step down from the role to focus on his responsibilities as CEO of GreatLIFE Golf.
"GolfBack is an important technology that we will continue to rely on at GreatLIFE Golf to drive our profitability. I am excited to remain a GolfBack customer and focus my passion on our portfolio of 55 properties. I know the company is set up for massive success under the leadership of Bryce and Brent."
John Brown, CEO of GreatLIFE Golf
A leadership team focused on operator control and profitability
GolfBack was built for one purpose: helping golf facilities grow profitably while keeping control of pricing and customer relationships.
Key takeaway
GolfBack helps courses keep more value in the direct channel.
The platform is designed to help operators drive more direct tee-time bookings, improve pricing strategy, and automate marketing based on golfer behavior.
- Drive more direct tee-time bookings
- Improve pricing strategy
- Automate marketing based on golfer behavior
That operator-first approach is increasingly important as courses look to reduce reliance on third-party aggregators and keep more revenue in-house without sacrificing demand.
"I'm incredibly energized to step into this role because our mission has never been more important. GolfBack was built on a simple belief: golf courses should own their golfer relationships and grow profitably through smarter pricing and marketing. That purpose drives everything we do. I'm excited about the opportunity ahead as we continue expanding our team and platform to serve operators at an even higher level."
Bryce Voisin, Chief Executive Officer of GolfBack
What's next: team growth and stronger delivery
Under Bryce's leadership, GolfBack will focus on expanding our team in key areas to accelerate product development and strengthen customer delivery.
Operator checklist
Planned additions will support
Implementation
Partnerships
Ongoing customer success
The goal is simple: help operators adopt GolfBack faster and get more value from the platform so they can drive more direct revenue and run smarter.
As COO, Brent will lead day-to-day operations across product execution, delivery, and internal systems, with a continued focus on scale and reliability as GolfBack grows.
"As we scale, our focus is simple: make GolfBack easier to adopt, faster to implement, and more dependable day-to-day for operators. We're building the systems and support teams that help courses capture more direct revenue, stay in control of pricing, and market with better timing and better data."
Brent Miller, Chief Operating Officer of GolfBack
Leadership backgrounds
Bryce Voisin brings experience across golf operations, sales strategy, and revenue optimization, helping courses increase direct bookings, apply dynamic pricing approaches, and improve marketing performance.
Brent Miller brings a background in software development, data analytics, and automation, and has played a central role in building and refining the GolfBack platform for course operators.
Product connection
GolfBack is expanding its platform and team to help operators grow smarter.
The next phase of GolfBack's growth is focused on stronger product execution, faster implementation, and better customer delivery for golf course operators and management companies.
Learn About GolfBackGolfBack Platform
Helping operators grow direct revenue with more control.
GolfBack helps golf course operators grow direct bookings, improve pricing strategy, automate marketing, and keep the golfer relationship with the course.
Talk to GolfBack